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Carr is named director of marketing

  • Tuesday, November 19, 2013

    Alissa CarrPRINCESS ANNE, MD - (Nov. 19, 2013) - Alissa Carr, a 15-year veteran of marketing and advertising, has joined the newly formed Office of the Executive Vice President under the leadership of Kimberly Dumpson Esq.  Carr will serve as director of marketing and external relations.

    "I am delighted that Alissa has joined our team at UMES," Dumpson said.  "Her background and expertise will help the university shape its marketing efforts, resulting in the increased awareness of our outstanding programs, faculty and students."  

    Carr comes to UMES from Peninsula Regional Medical Center, where she quickly rose from community relations and marketing specialist to marketing manager, a position she held for the past two years. As marketing manager, Carr was responsible for brand identity and marketing functions, including the medical center's YouTube channel and other video productions.  She researched, developed strategies and wrote advertising messages for targeted audiences.

    Prior to PRMC, Carr was an independent marketing and public relations professional working with non-profits and businesses to improve communication efforts and grow her client's market share.  She also worked as director of advertising for South Moon Under, a retailer, and an advertising agency in the Annapolis area.

    "I hope to utilize my past experiences to help propel UMES forward," Carr said.  "It's about developing the appropriate message for each target audience, sharing information that is relevant and meaningful."

    At UMES, Carr will plan and implement strategies for social media, advertising and online formats.  She will oversee and maintain the university's branding, printed material production, photographic and video services and provide marketing materials to the university leadership.  Carr will also provide leadership to Discover UMES, a student experiential video production learning opportunity and Title III activity.

    Carr graduated from Towson University with a bachelor's degree in mass communication with concentrations in public relations and advertising.  She is a member of the Public Relations Society of America.

    On her first impression of UMES, she said, "Everyone is so nice and the campus is truly beautiful.  I'm excited to be part of the UMES team.  I can't wait to get started-to dig in and make a difference."

    Carr lives in Berlin with her husband, Mike Phebus, and two sons. 

    Gail Stephens, assistant director, UMES Office of Public Relations, 410-651-7580,